Reliance Retail has opened its first brick-and-mortar store for its value retail chain Yousta in Mumbai. Located in the city’s Metro Junction Mall, the store retails a wide range of youth-focused fashion. 

“It’s official, Yousta is now open at the Metro Junction Mall,” the Mumbai mall announced on Facebook. Located in Mumbai’s Kalyan district, the mall also announced that this is the first Yousta store in the western region. 
 
The store has a large denim and casual wear section and has a visual focus on low prices, with large signs highlighting deals. The store houses women’s tops at Rs 299 and dresses at Rs 799 among other affordable goods, all priced under Rs 1,000. 

“We’re thrilled to announce the grand opening of our first Yousta store by Reliance Retail at Metro Junction Mall, Kalyan, Mumbai,” wrote Reliance Retail’s property acquisition manager on Linkedin. “Your support has made this possible, and we can’t wait to serve you at our brand-new location. Join us in celebrating this milestone.”

Reliance Retail launched the Yousta brand in August this year and opened its first store in Hyderabad. The business has subsequently opened Yousta stores in Bilaspur, Palakkad, Edappal, Alathiyur, and Vengara. The brand also retails from its recently launched e-commerce store and launches new designs every week.