(31/10/23) Virgin Australia has confirmed that it will use Sabre’s
New Distribution Capability (NDC) and Global Distribution System (GDS)
solutions to power its future retailing efforts across both
direct and indirect channels.
Using Sabre’s NDC IT capabilities,
Virgin Australia will be able to make real-time NDC offers accessible
to travel buyers so they will be able to shop, book, and service
the carrier’s NDC air and ancillary offers with speed and
scalability.
Virgin Australia has a multi-pronged strategy backed
by an extensive suite of Sabre technology to help in its efforts
to improve operational efficiencies, increase revenue
opportunities, create tailored offers for travellers, and
distribute those offers across the global travel marketplace.
Virgin Australia Airbus A320
“It was vital to us that we chose the right,
future-focused technology partner to enable us to create tailored,
customised offers in real time, and position those offers in the
right distribution channels at the right time, to the right
travellers,” said Dave Emerson, Chief Commercial Officer, Virgin
Australia. “Investing in our distribution and retailing capability
is crucial to enable a modern airline retailing strategy that’s
fit for purpose for today, tomorrow and for the longer term. We’re
pleased to be partnering with Sabre as our NDC IT technology
provider, so we can take a clear step forward in our retailing and
distribution evolution.”
Virgin Australia has been a long-standing partner
of Sabre and
recently chose two new solutions from the tech company’s
Retail Intelligence suite, and
renewed its multi-year Sabre distribution agreement that includes
the future addition of NDC content.
“We’re thrilled to continue to enhance our
relationship with Virgin Australia,” said Kathy Morgan, Vice
President, Product Management, Distribution Experiences, Sabre
Travel Solutions. “NDC is a key priority for Sabre and the global
travel industry because it lays the groundwork for future airline
retailing based on Offers and Orders. What is important for Virgin Australia is Sabre will be
supporting both the IT and distribution sides of the NDC equation
for the airline, giving them a holistic set of solutions and a
clear NDC roadmap for the future.”
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