Food and beverage business The Montana Group has forayed into the fashion and lifestyle retail market and launched ‘Brands Unlimited’ as a new group company. The business will open the first Brands Unlimited store in Noida at the Gulshan One29 complex.

“We are dedicated to providing our customers with a one-of-a-kind shopping experience, offering a diverse range of premium brands and products that cater to their evolving tastes and needs,” said The Montana Group’s founder and chairman Monty Singh, the Press Trust of India reported. “We have a pipeline of 15 stores over the next three years with a capital investment outlay of Rs 100 crore plus.”
 
Brands Unlimited is designed to be a premium fashion and lifestyle destination for brand conscious shoppers. Brands which will feature in its first multi-brand outlet will include Sketchers, Adidas, Puma, Reebok, and Adidas, India Retailing reported.

“Brands Unlimited is more than just a store, it’s a reflection of our commitment to excellence and innovation,” said The Montana Group’s founder and CEO Manoj Madhukar. “We are excited to introduce a wide array of premium brands in sportswear, fashion, and accessories, all under one roof. Our aim is to offer our customers a shopping destination that caters to their diverse preferences, from sustainable and vegan options to the latest in fashion and lifestyle trends.”
 
The Montana Group runs a range of restaurants, clubs, and cafes including Dewok, Thali Unlimited, Pizza Indiano, and Minute Burger among others, according to its website. The business has a physical presence in numerous Indian cities as well as in the US and UK.