Beauty brand Conscious Chemist has raised a bridge funding round from Inflection Point Ventures and plans to use the investment to strengthen its brand presence, expand its product categories, and set up offline retail locations. 

Conscious Chemist has raised an undisclosed amount from Inflection Point Ventures, the business announced in a press release. The funds will also go towards marketing activities other forms of retail expansion. 
 
“In the last three to five years, there has been a clear change in the consumer behaviour with regards to beauty and skincare,” said Inflection Point Ventures’ partner Ivy Chin in a press release. “Emergence of influencers and celebrities sharing their beauty regimen has only propelled the narrative around clean and sustainable beauty products and rightfully so. Legacy and new age brands entering this segment will only help grow this market faster and we believe that Conscious Chemist has carved out the right niche with its purpose driven philosophy of building the brand. At IPV, it has always been important to back businesses that are not only building profitable growth trajectory but also conscious about the planet.”

Robin Gupta and Prakher Mathur launched Conscious Chemist in 2019 and the business currently has a portfolio of 29 products. The business focuses on transparency and clinically proven solutions and currently sells an average of 25,000 units each month to customers across India.
 
“Needs and choices of Indian consumers have evolved significantly over the last five years,” said Conscious Chemist’s CEO and co-founder Robin Gupta. “Now consumers are looking for more specific and evidence led solutions tailored to their concerns. We have remained consistent on our product and brand philosophy of delivering science & evidence backed skincare for all genders. We have grown close to 110% year on year. This partnership with IPV will allow us to execute our business plan and grow more than 50% qoq at healthy EBITDA levels. The capital acquired will help us to amplify our brand voice. We will double down on our digital footprint with deeper penetration into online marketplaces while optimising our offline channels.”