Personal care brand Clensta plans to expand to 20,000 offline retail touch points by the end of the 2024 financial year to reach shoppers across India. The Gurgaon-headquartered business also reported 60% growth in monthly revenue in the first half of this fiscal year.

“We are very proud that our partner brands have enabled us to make Clensta’s sustainable and affordable range of innovative and science-backed products available to people across India, including in Tier 2/3 cities,” said Clensta’s founder Puneet Gupta in a press release. “In the first half of FY24 itself, we grew to 7,000 retail outlets with our collaborations having fuelled significant growth for the brand. We are now excited to widen our presence to reach 20,000 retail touch points by the end of this fiscal, further solidifying our position as a market leader in the personal care industry.”
 
Clensta’s products are currently available in multi-brand retail chains including Health and Glow, Reliance, Metro, Tata 1 MG, and Wellness Forever. The brand is in the process of having conversations with WH Smith, Lulu, and Apollo to add its products to their respective personal care offering as well as in over 30 other regional and national chain stores. 

The direct-to-customer business has attributed its 60% revenue growth in the first half of this fiscal to forging strategic partnerships with some of India’s largest modern retail chains such as Reliance and Metro. The business will also continue to focus on its online operations and expects to report a gross merchandise value of Rs 200 crore by the end of the 2024 financial year.