Apparel brands Meena Bazaar, Blackberrys, and Jockey have opened new exclusive brand outlets in Mumbai’s Oberoi Mall. The three new stores serve to bolster the mall’s fashion offering and enable the brands to connect with new customers. 

“Add a touch of elegance, with the Desi fashion and elevate your wardrobe with suits, sarees, and lehengas at the new Meena Bazaar store in Oberoi Mall,” announced the shopping centre on Facebook. “Redefine your style with the perfect blend of tradition and trend! Explore the full range of intricately crafted outfits today!”
 
The new Meena Bazaar store retails a selection of women’s sarees, lehengas, and other traditional wear designs. Inside the store, one wall is dedicated to sarees while another is dedicated to kurta sets and bridal options are also available. 

The new Blackberrys menswear store focuses on western style formal wear with suits, blazers, trousers, and shirts on offer as well as more casual options such as polo shirts. The store has a curved glass façade and large digital screen at its entrance. 
 
Jockey has opened a store dedicated to its inner wear and comfort wear for men, women, and children. The store has an industrial themed interior and a wall chronicling the brand’s history. 
 
Mumbai’s Oberoi Mall is located in Goregaon East and measures 5.52 lakh square feet and focuses on fashion, entertainment, and food, according to its Facebook page. The mall houses a selection of Indian and international fashion brands including Nike, Asics, Puma Croma, Levi’s, Tanishq, FabIndia, Allen Solly, Helios, The Souled Store, and Forevermark among others.