Fashion, home, and lifestyle brand Jaypore has opened its 25th brick-and-mortar store in India to date in Mumbai. Located on the second floor of the metro’s Oberoi Mall, the store’s modern meets heritage design echos Jaypore’s handcrafted products. 

“A closer look to Jaypore’s new home in Mumbai,” announced Jaypore on Facebook, sharing photos of the new boutique. “A haven for craft enthusiasts seeking artisanal experiences. Explore the rich and diverse culture of India via its traditional crafts like Kalamkari, Ajrakh, Suf embroidery, block printing, and many more in apparel, jewellery, home, and accessories. Visit us.”
 
The store has a curved glass façade and launched with a decorative floral archway to welcome shoppers into the new space. Inside the store, heritage textiles are framed on the walls to highlight Jaypore’s emphasis on traditional craftsmanship and a mix of natural wood shelving and golden rails display the brand’s latest products. 

A segment of the store is dedicated go sarees in bright and jewel toned hues. Along with ethnic wear, accessories, and jewellery, the store has a large homeware section which features tableware, décor items, bed linens, and other textile products. 
 
Jaypore has opened a range of stores in 2023 including in Delhi’s Dwarka in November and Pune’s Wakad district in September. The brand is owned by Aditya Birla Fashion and Retail Limited and specialises in Indian heritage crafts, aiming to uplift Indian artisans with its premium lifestyle collections.