accenture, Tata Consultancy Services (TCS), and Infosys They have continued to grow brand value And dominance in the IT industry, according to the latest Brand Finance 2024 report. This is despite disruptions caused by new technologies and a slow growth environment. Three IT services giants top the list of world’s most valuable IT services brands.
Accenture remains the world’s most valuable company IT service brandWith a brand value of $40.5 billion, which shows a growth of 1.6% over the previous year, according to an ET report quoting the Brand Finance 2024 report. The company is well-positioned to embrace the potential of new technologies and reshape businesses and industries.
Leading Indian IT company TCS took the second position with a significant increase of 11% in its brand value, reaching $19.2 billion. In absolute figures, the increase in brand value was most significant among global IT majors, rising by almost $2 billion compared to $17.2 billion last year. TCS attributed this growth to its investment in AI-readiness and commitment to sustainability.

However, the brand value of Azim-Premji-backed Wipro declined by 7.6% to $6.2 billion. The company has faced challenges in transforming its business and several senior executives have had to leave the company in 2023.
David Haigh, CEO and Chairman, Brand Finance, praised TCS for its outstanding growth and market leadership. He highlighted TCS’s strategic excellence and consistent brand investment as factors contributing to its success.
Infosys, on the other hand, has maintained its position as the fastest growing IT services brand in the last five years and has maintained its third position in the ranking. With a brand value of $14.2 billion, Infosys is ranked 145th among the world’s most valuable brands. Infosys CEO Salil Parekh recognized as number one IT services CEO for 2024.

HCLTech, the third-largest Indian IT company, experienced the fastest growth with 16% growth and retained its eighth position this year. The valuation reached $6.5 billion, representing an increase of $1 billion year-over-year.
Lorenzo Coruzzi, valuation director at Brand Finance, said that while IT services brands thrived amid the acceleration of digital transformation caused by the pandemic, the current recession due to macroeconomic challenges, inflation and geopolitical tensions are prompting them to rethink their strategies. Still working.
Read from ETBrand value of IT companies
He stressed the need for brands to adapt and differentiate themselves in the face of macroeconomic challenges and growing demand for AI.