Reliance Retail’s multi-brand beauty store Tira has opened its first outlet in Hyderabad. The new store retails a diverse mixture of Indian and international beauty and skincare brands. 

“Hyderabad, we are ready for you,” announced Tira Beauty on Facebook. “Our new store at Sarath City Capital Mall is now open.”
 
Tira recently launched a new advertising campaign starring Bollywood celebrities Kareena Kapoor Khan, Kiara Advani, and Suhana Khan. The new store’s façade features an image of Kareena Kapoor Khan as part of the ongoing campaign. 

“Discover the art of beauty at Tira, the new cosmetic store that’s now open at SCCM,” the mall announced on Facebook. “Explore a world of makeup, skincare, and more. Your beauty journey begins here!”
 
In store, shoppers can browse a broad selection of fragrances, colour cosmetics, personal care goods, and accessories among other beauty products. The store’s design is sleek and modern and designed to appeal to a range of age groups. 
 
Sarath City Capital Mall is located in Hyderabad’s Kondapur district and describes itself as the city’s largest mall, according to its Facebook page. The shopping centre houses a wide range of Indian and international fashion and beauty brands including House of Pataudi, Nykaa, Tasva, Vero Moda, Raymond, Manyavar, and Neeru’s among others.