(19/09/23) IndiGo has partnered with the All-India Football Federation
(AIFF) to become a global partner and
the official airline of the Indian Football Team, known locally as
the Blue Tigers.
With cricket the most popular sport in the
country, football is often ranked as either the second or third most popular sport
in India, alongside badminton, both in terms of player
participation and TV viewership, making the partnership between
IndiGo and the All-India Football Federation (AIFF) a very powerful
marketing tool.
The partnership, the first ever for the AIFF with
an airline, also includes support of the
Indian women’s football team, contributing to the empowerment of
women in sports.
IndiGo has become the Official Airline of the Indian Football Team
The partnership will span one year,
from 15 September 2023 to 14 September 2024.
“It is indeed a pleasure for the All-India
Football Federation to partner with IndiGo,” said Kalyan Chaubey, President
of AIFF. “During my travels with
IndiGo, I was impressed with the service and professionalism of
the airline. Being the country’s largest airline, we consider this
as IndiGo’s first sports partnership. We are really honored and
happy. I often say that India, with a population of 1.4 billion,
is the fifth largest economy in the world, and people say it’s a
cricket nation, but I often say it’s a cricket watching nation and
a football playing nation. It’s a mass sport, as every kid, you
will find, is playing football. With this young population and
this growing economy, we have partnered with IndiGo who can show
leadership in the Indian airline market as well as in sports,
where leaders from both organisations have also come up with a
similar vision. I would request IndiGo to support us in every
possible way and take this partnership and football forward
together.”
IndiGo is one of the fastest growing LCCs in the world. With
a fleet of over 320 aircraft, the airline
operates more than 1,900 flights per day, connecting 81 domestic
destinations and approximately 32
international destinations.
“We are thrilled
to embark on this journey with the All-India Football Federation,
as both organizations share a common vision of advancing Indian
football to new heights,” said Pieter Elbers, CEO, IndiGo. “This marks the start of an official
partnership for AIFF, while for IndiGo, it represents our
inaugural foray into the world of sports. Together, we are
committed to a long-term collaboration that will not only elevate
the sport but also touch the lives of fans across the nation. We
aim to provide the Indian Football Team with IndiGo’s
well-established strengths: on-time performance, hassle-free
service at affordable fares across our unparalleled network both
domestically and internationally.”
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