Reliance Retail’s clothing and lifestyle retail chain Azorte has opened its third store to date in Mumbai. The store is Azorte’s first in the city’s suburb of Thane. Located inside Viviana Mall, the multi-brand outlet measures 22,000 square feet. 

The new Azorte store opened its doors to the public on the ground floor of Viviana Mall with a glass façade and its signature turquoise storefront, the business announced on Facebook. The expansive store is divided into different segments for each brand it retails including Altheory and Svrnaa and carries clothing and accessories for men, women, and children.
 
“Azorte marks its entry into the ‘city of lakes’,” wrote Azorte’s business head Rakesh Jallipally on Linkedin, sharing a number of photos of the new Thane store. “We have launched our new store at Viviana Mall, Thane.”

The store has a beauty segment featuring brands including Chambor, Faces Canada, and Manish Malhotra Beauty. The fragrance segment includes scents by Paco Rabanne, Dolce and Gabanna, and Boss while skincare is provided in Titan’s Skinn brand. 
 
The store’s fitting rooms are designed in a vibrant, vintage style and the store has a number of tech-enabled features to boost customer engagement and streamline purchases. These include interactive screens and self-check-out kiosks.
 
Azorte’s other two Mumbai stores are located in Malad’s Infiniti Mall, which the brand opened just a few weeks ago, and in Navi Mumbai’s Nexus Seawoods Mall, India Retailing reported. Azorte launched in September 2022 and Reliance Retail has opened nine Azorte stores to date.