Soktas, a premium cotton fabric brand by Grasim Industries has expanded its retail presence with the launch of its first ever exclusive brand outlet at Jayanagar, Bengaluru.

The store is spread over an area of 1,000 square feet space spread across two levels showcases a wide range of fabrics that cater to diverse fashion preferences.

Commenting on the launch, Jasvinder Kataria, chief operating officer domestic textiles at Grasim in a statement said, “The launch of Soktas’ first ever exclusive retail outlet in Bengaluru is a significant milestone for us. Our fabrics are not just textiles; they are expressions of elegance and sophistication. We are thrilled to bring a world of premium luxury cotton fabrics to the city’s fashion-forward men.”

“With this inaugural store, we lay the foundation for an ambitious plan to establish Soktas as the go-to brand for bespoke solutions, preferred by today’s discerning and fashion-forward men. What makes this moment even more electrifying is the launch of our new brand campaign, ‘Always Ahead.’ This campaign embodies our commitment to constant reinvention, pushing boundaries with limitless possibilities in patterns, textures, and designs,” he added.

Soktas is one of India’s leading premium fabric brand and sells through 3,000 plus multi-brand premium fabric retail outlets across India.