Men’s casual wear brand Dennis Lingo has opened an exclusive brand outlet in Hyderabad’s Sarath City Capital Mall. The new store now retails the brand’s full range of western wear in the Telangana state capital. 

“Revamp your style with Dennis Lingo,” announced Sarath City Capital Mall on Facebook. “We’re excited to introduce our latest men’s fashion store at SCCM. Discover fashion that complements your personality. Come visit us today!”
 
The store retails both casual wear including graphic t-shirts and draw-string trousers as well as smart casual wear including chinos, button down shirts, and vintage inspired polo shirts. The outlet’s interior is kept simple and modern to keep the focus on the clothing and provide a streamlined shopping experience. 

Romil Jain founded Dennis Lingo to offer youthful and versatile clothing options for Indian men. The brand is now part of brand aggregator Mensa Brands and announced actor Ali Fazal as its brand ambassador in March this year, the Financial Express reported. 
 
Dennis Lingo’s brand slogan is, “made well, kept simple” and the brand also retails a womenswear line on its dedicated e-commerce store. The brand is focusing on expanding through a franchise model and invites partners to apply through its website. 
 
Dennis Lingo’s current net revenue run rate is Rs 150 crore, according to the brand’s website. The brand offers over 1,000 clothing styles and sells around 14,000 units per day.