Luxury clothing and home wear brand Satya Paul has opened its first flagship store in Ahmedabad in the city’s Phoenix Palladium mall. The large-scale store houses the brand’s saree and ready-to-wear collections and is designed to enable it to connect with shoppers in Gujarat. 

“Absolutely iconic and cult favourite, Satya Paul is now at Palladium Ahmedabad,” announced the mall on Facebook. “Shop perennial styles and luxury at its finest.” The store has opened on the ground floor of the mall, according to the Palladium Ahmedabad website. 
 
Satya Paul retails from its direct to customer e-commerce store as well as its exclusive brand outlets in cities including New Delhi, Hyderabad, Noida, Mumbai, Chandigarh, and Kolkata, according to its website. The brand is known for its silky, bright sarees, fusion style clothing, and international aesthetic. 

Satya Paul’s eponymous founder passed away in January, 2021 and the brand is committed to continuing his legacy while innovating fashion in India, according to its website. Designer Rajesh Pratap Singh has worked as Satya Paul’s creative director since June 2020 and has brought his own vibrant use of colour to the label. 
 
Phoenix Palladium Ahmedabad is located in the city’s Thaltej district. The mall houses over 250 Indian and international brands including Mac Cosmetics, Bath & Body Works, Adidas, Fossil, Bata, Aldo, and Forever 21 among others.