US-based personal care and fragrance brand Bath & Body Works has opened its first exclusive brand outlet in Calicut (Kozhikode) and third in the state of Kerala. The store is located inside the city’s HiLite Mall.

“We are delighted to announce the arrival of Bath & Body Works newest store at HiLite Mall, Calicut,” announced Apparel Group India Private Limited on LinkedIn. “This is the brand’s third store in Kerala and 36th store in India.”
 
The store launched with the brand’s body lotions, perfumes, scented candles, and skincare products including its ‘Aromatherapy’ line. Bath & Body Works joins brands including Mystic, Beverly Hills Polo Club, Levi’s, Language, and Max Fashion in the mall. 

Bath & Body Works opened its most recent store in Pune inside the newly launched Phoenix Mall of the Millennium in Wakad at the beginning of September. At the end of August, the brand opened an exclusive brand outlet in Kochi’s new Forum Mall and it has also opened stores in Mohali and Bengaluru this summer. 
 
Bath & Body Works launched in Ohio, US in 1990 and is known for its seasonal fragrance blends for both candles and perfumes. The brand counts over 425 international franchise outlets and first entered the Indian market in 2018 in partnership with fashion and lifestyle retail giant Apparel Group.