Direct to customer menswear brand DaMensch has opened 25 exclusive brand outlets across India in the past 12 months. The brand plans to reach a pan-India store total of at least 100 by the end of next year. 

“Even though DaMensch has always banked on a multi-channel approach, offline continues to be a focus channel for us,” said the brand’s co-founders Gaurav Pushkar and Anurag Saboo in a press release. “A special feature about our offline outlets is that there is complete coherence with the experience our consumers get through the online route. Furthermore, we have stocked the stores with the entire range of products offered by DaMensch, so that the consumers can touch and feel their premium prowess before making their purchasing decision.”
 
The brand plans to continue to expand with an omni-channel strategy to reach more shoppers across India. “We intend to expand to at least 100 stores by the end of 2024,” said Pushkar and Saboo. For its continued expansion, the brand will focus on cities including Delhi-NCR, Pune, Mumbai, Hyderabad and Bengaluru. 

Entrepreneurs Pushkar and Saboo founded DaMensch in 2018 and the label takes a need-based proposition as its core brand ethos. DaMensch’s tagline is, “comfort, contemporary, and conscious” and it is designed to make premium apparel accessible to more shoppers, according to its press release.