Men’s and women’s western wear brand Beverly Hills Polo Club has opened a new concept store in New Delhi inside Select Citywalk mall. The store retails the brand’s full clothing and accessories collections and is designed to offer an elevated customer experience.
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“We are super excited to launch Beverly Hills Polo Club’s new elevated concept store at Select Citywalk, Delhi,” announced Apparel Group India Private Limited on Linkedin. “Visit the store to shop your favourite styles from the latest collection!”
The store has an open façade and bright interior with segments for the brand’s men’s and women’s autumn collections. Footwear including sneakers and accessories ranging from handbags to belts also features in store.
At the beginning of September, Beverly Hills Polo Club opened a new store in Pune in the recently opened Phoenix Mall of the Millennium in the city’s Wakad district. The brand counts over 21 stores in India and has also recently opened exclusive brand outlets at locations including Kochi’s Forum Mall, Ranchi in Jharkhand, and Bengaluru’s Konanakunte Forum Mall as well as in Calicut and Lucknow.
Beverly Hills Polo Club was founded in 1982 and markets itself as an affordable luxury brand. As well as India, the brand has stores across the globe including in the UAE, Egypt, and Turkey among others. Beverly Hills Polo Club’s aesthetic is inspired by both the glamour of Beverly Hills in the US and the heritage sport of polo.
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