US-based e-commerce platform for beauty, haircare, and skincare MorLuxury will launch in the Indian market. The business aims to bring an array of American products to the country and Glad U Came has won its PR mandate for India promotion. 

“We are delighted to introduce our exclusive selection of US-based beauty and skincare brands to the Indian market,” said MorLuxury’s co-founder Prachi Vaidya, Indian Retailer Bureau reported.
 
The business will launch an online beauty platform which is accessible for both Android and iOS users in India. “Our carefully curated selection of exclusively available premium American beauty brands is designed to captivate the senses of Indian consumers,” said the brand’s co-founder Manny Khan.

The PR mandate for MorLuxury has been won by Glad U Came, Afaqs reported. The business will oversee its PR and marketing across numerous platforms and work on influencer marketing.

“We are thrilled to collaborate with MorLuxury, and we embark on an exciting journey to bring our expertise and passion to amplify their brand story,” said Glad U Came’s founder Maddie Amrutkar about the partnership, Afaqs reported. “Our objective is to elevate MorLuxury’s visibility and engage beauty enthusiasts through strategic communication and brand-building strategies.”

Manny Khan and Prachi Vaidya launched MorLuxury in May 2022 with the aim of bringing beauty and skincare brands from the US to the fast-growing Indian market. The business aims to build a brand image of luxury and innovation through working with Glad U Came.