Footwear major Bata India has expanded its product range with the launch of its celebration collection ahead of the upcoming festive season.

The collection will feature heels & mojaris from Bata Red Label, formals, casual loafers from Hush Puppies, and open sandals from Bata Comfit.

To boost sales during the festive season, Bata has increased its marketing budget and plans to launch several campaigns across various platforms.

Commenting on the launch, Badri Beriwal, chief strategy & business development officer at Bata in a statement said, “Following the successful launch of our new city casual collection, we are back with a carefully crafted range of footwear to add on to the charm of the festive season and elevate the spirit of celebration for our customers. With two back-to-back collection launches, we are amplifying our efforts to provide our customers with a diverse range of global fashion and premium designs in footwear through our expansive retail network.”

“This season, we have amplified our marketing investments, especially in TV and digital channels. We have strategically invested in the greatest cricketing event – ICC Men’s Cricket World Cup as an associate sponsor on Cricket Live to reach out to our valued customers,” he added.

Bata’s new collection will be available on the brand’s official website and retail stores across the country.