Apparel and accessories brand Max Fashion launched two festive collections on October 18 in New Delhi with actress Amyra Dastur. The brand also took the occasion to announce its plan to expand its North India store count to over 90 by the end of the year.

“This Festive season, we are thrilled to ignite the festive spirit with our cherished customers,” said Max Fashion at Landmark Group’s India vice president and head of marketing Pallavi Pandey in a press release on October 18. “This year, we are delighted to unveil our latest collections- ‘Celestial Pop’ and ‘Festive Glam’- as the centrepiece of the celebration. As we proudly launch these collections in Delhi NCR, we are fuelled by high spirits. Additionally, we look forward to expanding our retail footprint in North India, eager to share the joy of fashion and festivities with all the shoppers.”
 
Dastur unveiled the new family-focused festive lines and presented a lookbook for the collections. Along with apparel, Celestial Pop and Festive Glam also include footwear and jewellery and are priced from Rs 199.

The Dubai-based international retail chain plans to open five new stores in North India this year to bring its area total to 90. The new stores will retail a mix of traditional and western wear to cater to a broad customer base. 
 
“Over the years, Max Fashion has established itself as a trusted lifestyle brand in the industry, known for delivering affordable fashion and sustainable clothing for everyone,” said Max Fashion’s India general manager of retail operations Shailendra Nath. “We are dedicated to making fashion an inclusive and enjoyable experience for all. Our expansion plans reflect our commitment to bringing affordable style to more communities and connecting with our customers on a personal level.”