Aditya Birla Group and Tarun Tahiliani’s men’s occasion wear brand Tasva has opened its 60th and 61st India stores in Patna and Faridabad respectively. The brand continues to expand its brick-and-mortar presence across India as part of its plan to disrupt the men’s traditional ready-to-wear market. 

“Proud to announce the Launch of Tasva- Aditya Birla Group x Tarun Tahiliani store no 61 At Pacific Mall of Faridabad, NIT,” wrote Tasva’s zonal head and regional business development manager for North India Tanveer Kaur on Linkedin. 
 
The Mall of Faridabad recently opened its doors to the public in Faridabad’s New Industrial Township. By opening in the mall, Tasva has boosted its retail presence in the state of Haryana and now counts over 50 stores across 30 Indian cities. 
Tasva opened its 60th store in Bihar’s capital Patna over the weekend, the business’ head of procurement Sourav Kumar announced on Linkedin. The store is Tasva’s first in Patna and measures 7,500 square feet. Located on Patna’s Boring Road, the exclusive brand outlet is spread across three floors. 

Along with opening new stores, Tasva is working on boosting brand visibility across India. The label took part in Lakmé Fashion Week x Fashion Design Council of India and held a runway show in New Delhi to launch its latest collection.