Multi-brand e-commerce platform Tata Cliq Luxury has expanded its streetwear portfolio and launched multi-brand streetwear retailer Capsul with a dedicated segment on its platform. Capsul retails a mix of international streetwear brands which mix fashion with youthful aesthetics. 

“At Tata Cliq Luxury, our efforts are focused on curating a thoughtful selection of brands and offering an elevated shopping experience to discerning shoppers, including shoppers from a younger demographic,” said Tata Cliq’s CEO Gopal Asthana in a press release. “As we continue to expand our existing luxury fashion portfolio, we are elated to introduce streetwear on the platform with the launch of Capsul, which brings an exciting dimension to our existing offerings. Capsul’s streetwear is the power dressing in casual wear, as it curates a distinctive selection of international streetwear luxury brands that resonate with fashion-forward individuals seeking to express themselves via unique styles. We look forward to a fruitful partnership and being the go-to destination for consumers looking to shop for streetwear.”
 
Meenakshi Singh and Bhavisha Dave launched Capsul in 2018 to build a streetwear community in India. By featuring Capsul on its e-commerce platform, Tata Cliq Luxury aims to engage millennial and Gen Z shoppers by giving them a wide range of styles to choose from. 

“We’re delighted to launch our brand on Tata Cliq Luxury, India’s premier luxury lifestyle platform,” said Capsul’s director Meenakshi Singh. “Our mission at Capsul has always been to curate unique international streetwear brands for those with a distinct style. This partnership will help us to expand our reach and increase our access to discerning fashion-savvy, younger consumers across the country who are looking to shop from the most celebrated streetwear brands that reflect their personalities.”
 
The new Capsul boutique on Tata Cliq Luxury features brands including Big Billionaire Club, Carhartt WIP, Icecream, Market, Pleasures, RipNDip, Stable, The Hundreds, and Thrashers among others. Capsul focuses on ‘slow fashion’ by positioning clothing as a way to express your personality and this fits with Tata Cliq’s ethos, according to the business.