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(20/10/23)
Tourism Malaysia was part of a considerable
number of Malaysian delegates who attended the Routes World 2023
airline route development conference and exhibition in Istanbul,
Türkiye earlier this week.
Datuk Musa Bin Yusof, Deputy Director General (Promotion), Malaysia Tourism Promotion Board
To learn more about how the country in ASEAN is
recovering from the challenges created by COVID, Steven Howard of
TravelNewsAsia.com sat down with Datuk Musa Bin Yusof, Deputy
Director General (Promotion) of the Malaysia Tourism Promotion
Board on Monday, 16 October.
In this interview, filmed on Team Malaysia’s stand
at Routes World, Datuk shares the latest domestic and international
tourism numbers and tells us what targets the country has set for
2024, which parts of the country have recovered the fastest and
what surprises and new booking trends MTPB is seeing in the
recovery process.
We discuss Malaysia’s tourism developments,
including visa facilitation for more countries – particularly
residents of India and China, as well as the new e-gate system
which allows not only Malaysians to use the electronic gates to
enter and leave the country, but also foreigners.
Datuk tells us why Tourism Malaysia attends Routes
World and what its goal of attending the event is, which markets
Malaysia will be prioritizing its marketing efforts, which airline
routes the country would most like to see developed moving forward
and which city in the country will host Routes Asia 2024 in
February.
Steven also asks what challenges Malaysia faces in
promoting tourism, which lesser known destinations within the
country MTPB is trying to improve tourism numbers and what plans
MTPB has for the World Travel Market (WTM) in London next month.
All that and much, much more in the video and podcast
below.
Tourism Malaysia
Interview with Datuk Musa Bin Yusof, DDG (Promotion) of MTPB, at
Routes World 2023
VIDEO
PODCAST
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