Sock and accessories brand Balenzia has opened an exclusive brand outlet in Bengaluru’s Lulu Mall to retail its selection of licensed goods featuring characters from film and media. The franchise store is Balenzia’s first in a Lulu Group shopping centre. 

“We are delighted to announce the opening of our third franchisee store at Lulu Mall Bengaluru,” said Balenzia’s head of strategy Shruti Gupta in a press release on October 26. “Our partnership with Lulu Group International is a significant step forward for us, and we are excited about the opportunities it presents. Lulu Mall Bengaluru is an ideal location for our brand, given its diverse and discerning customer base. We are committed to providing a superior shopping experience to our customers, and we believe that our new store will cater to their fashion needs impeccably.”
 
The business plans to continue to expand its franchise partnerships to open new brick-and-mortar stores across India and has invited interested entrepreneurs reach out to pursue partnerships. Opening stores with a franchise model enables brands to open in new areas without the large investment of opening a company owned company operated outlet. 

“Balenzia’s retail expansion extends well beyond Bengaluru, with a resolute commitment to establishing a nationwide presence and opening of additional stores at premium malls and airports throughout the year, a pivotal component of our phygital strategy,” said Gupta. “Our primary goal is to make our premium fashion and lifestyle products accessible to consumers across India, addressing a diverse range of tastes and preferences.”
 
Balenzia currently has a brick-and-mortar presence in malls and airports in New Delhi, Mumbai, Bengaluru, Chennai, Lucknow, Surat, and Ludhiana. The brand retails online through its direct to customer website and on platforms including Myntra, Ajio, Tata Cliq, Nykaa, and Amazon India.