Diamond jewellery brand Grace Fine Jewells has opened its first flagship store in New Delhi. Located in the city’s Karol Bagh district, the business now operates across four floors of the building, with the ground floor dedicated to jewellery retail. 

“A Radiant New Beginning: as we lit the lamp at our grand store opening, a sense of hope and brilliance filled the air,” announced the brand on Facebook. “It marked the start of a new chapter, and we were profoundly honoured by the presence and support of our esteemed chief guests.. Shoppers and jewellery enthusiasts alike revelled in the indulgent atmosphere of our grand store launch, where diamonds and polki were the stars. It was a launch full of exploration and celebration of elegance. Thank you for being part of this opulent journey.”
 
The store has a bright interior with the brand’s signature white and purple hues. Numerous tables are available to be used for jewellery consultations, complete with ornate mirrors, and the store houses bridal, occasion, and everyday jewellery at a range of price points. 

“Grace Fine Jewells is an endeavour to create a bespoke jewellery experience in the shopper’s paradise, Karol Bagh,” said the brand’s director Saurabh Hans, Indian Retailer Bureau reported. “Hence, a conscious decision to build upwards – level one for retail, level two for back-office, level three for wholesale operations, and level four as an entertainment zone for special events. As they say, seeing is believing, and bespoke is to be felt. Welcome to Number 1 Arya Samaj Road in Karol Bagh.”