Reliance Brands Limited has brought 10 international premium and luxury brands to the Indian market on its multi-brand e-commerce platform Ajio Luxe to bolster its global offering. The brands it has launched on Ajio Luxe include Kenzo, Y3, and Marc Jacobs. 

“At RBL we pride ourselves in our ability to grow and expand the way we do,” announced Reliance Brands Limited on Facebook. “Presenting newly added international brands to Ajio Luxe, your one-stop fashion destination for the biggest luxury and bridge-to-luxury brands. Some of the more coveted brands are now a step closer to you.”
 
The brands now available to shop on Ajio Luxe, the premium arm of e-commerce platform Ajio, include British men’s women’s apparel brand All Saints, known for its dark colour palette and deconstructed designs. British streetwear brand A Cold Wall has also launched on the platform.

From France, luxury brand Kenzo’s bright, eclectic designs have launched alongside Ami’s understated designs. Australian brand Zimmermann and Brazilian brand Farm Rio have both launched colourful and feminine womenswear and Adidas’ collaboration with Japanese designer Yohji Yamamoto named Y3 has launched its fashion-focused streetwear.
 
America’s Marc Jacobs has launched its latest collection on Ajio Luxe along with fellow US-based label Amiri. Finally, Cult Gaia’s range of sculptural handbags is now available on the platform. 
 
Ajio Luxe launched in 2020 to retail global luxury brands in India. The business is part of Ajio which launched in 2016 in Bengaluru.