Lingerie and lounge wear brand Groversons Paris Beauty has opened an exclusive brand outlet in Jalandhar. Bolstering its retail presence in Punjab, the new store houses the brand’s selection of bras and comfortable apparel. 

“Jalandhar, brace yourselves for a touch of Paris Beauty magic right in your city,” the brand announced on Facebook. “Our brand-new Paris Beauty store in Model Town is calling your name. Get ready to dive into our specially curated lingerie and loungewear!”
 
The store has a pastel pink storefront and launched with a large floral display. Inside the space, bras are displayed across the walls and matching lounge wear sets hang to the side. 

“Our journey commenced with a passion for redefining fit, comfort, and style in intimate wear,” said Groversons Paris Beauty’s director Siddharth Grover, Indian Retailer Bureau reported. “Today, as we open our doors in Jalandhar, we continue our legacy of excellence, focusing on our customers’ desires and evolving trends. Groversons Paris Beauty’s commitment to innovation and quality remains as resolute as ever.”
 
Groversons Paris Beauty retails from its direct to customer e-commerce store and brick-and-mortar stores. The business has a monthly production capacity of 2.5 million pieces and plans to continue to expand its capabilities.