Lingerie and lounge wear brand La Vie En Rose has opened its first brick-and-mortar store in the city of Bengaluru. Located in the recently opened Phoenix Mall of Asia, the store follows on from the brand’s first India store launch in Noida. 

“Drumroll, La vie en Rose is here at Bengaluru’s Phoenix Mall of Asia,” announced Apparel Group India on Facebook. “This is our first store in Bengaluru and the second in India! We couldn’t be more excited!”
 
The store opened with an extravagant floral display to welcome shoppers into the warmly lit off white and black store. The outlet retails a wide range of women’s lingerie in both comfort and fashion driven styles and also retails swimwear. The store also has a segment for lounge and sleep wear which features matching button-down pyjama sets, plain t-shirts, drawstring trousers, slip dresses, and vest tops among other designs. 

La Vie En Rose Inc was first launched in 1985 in Canada. The brand was then acquired by entrepreneur François Roberge in 1996 and is today headquartered in Montréal. The business counts over 230 stores spread across 125 Canadian cities.

Globally, La Vie En Rose counts over 400 brick-and-mortar stores in 20 countries, according to its website. The business is now expanding into the Indian market with Apparel Group India, the Indian arm of Middle East-based retail giant Apparel Group.