Tata Group’s affordable fashion and beauty retail chain Zudio has opened a new store in Gurugram. The new store bolsters the brand’s brick-and-mortar presence in Haryana as its tenth store in the state. 

“Elevate your style with Zudio’s fashionable collection now available at Elan Miracle Sector 84, Dwarka Expressway, Gurugram,” Elan Miracle mall announced on Facebook on November 1. 
 
The store opened with a lamp lighting ceremony and welcomed shoppers with a wide selection of both western and ethnic wear for men and women. With a long glass façade and monochrome interior, the store has a modern, youthful aesthetic. 

In-store, a beauty segment offers a wide selection of makeup while fashion accessories can be found throughout the outlet. The store focuses on value retail and displays large signs showing the prices of different product categories. 
 
The store in Zudio’s third to date in Gurugram. The brand’s other two stores in the city are located on Sohna Road and at Sector 51, according to Zudio’s website. The brand’s other Haryana stores are located in Ambala, Faridabad, Panchkula, Panipat, Rohtak, Sonipat, and Yamuna Nagar.

Zudio is run by Tata Group’s subsidiary Tata Trent and launched its first brick-and-mortar store in 2016 in Bengaluru. The brand today counts 422 stores spread across India and plans to open 100 new stores this year, India Retailing reported.