Online fashion business Ajio has launched AjioGram as a direct to customer content-driven, interactive e-commerce platform. AjioGram has launched from the Ajio shopping app with a range of exclusively available labels. 

“The emerging new generation of shoppers seek more than just a product from the brand; they seek a vision and a purpose,” said Ajio’s CEO Vineeth Nair in a press release. “Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. AjioGram will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging AJIO’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India.”
 
AjioGram plans to onboard 200 exclusive Indian fashion and lifestyle labels by next year to bolster its offering. Brands which are now exclusively available on AjioGram include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, Crafts, and Glory among others.

“As a young, content-driven startup, we haven’t listed on a marketplace till now since we had no space to tell our story,” said Creatures of Habit’s co-founder Pallavi Desai. “We decided to partner with Ajio because they give the brands a canvas to communicate with customers through the content they are creating, helping put the products in context and making it easier to connect and communicate with customers.”
 
AjioGram is designed to disrupt the status quo of online shopping and its product categories span men’s and women’s apparel, accessories, and footwear. Ajio will provide end-to-end support for brands which retail on the platform to help them to scale up their business.