US-based premium brand Kate Spade launched a pop-up at Jio World Drive mall in Mumbai on November 2. The pop-up is designed to launch the brand’s Dakota campaign and handbag line in India and engage shoppers.

The Kate Spade New York pop-up hosted an influencer-led community event on November 3 to bring together shoppers for the Diwali season, the brand announced in a press release. The event also showcased the brand’s Dakota bag line and the space is open to the public until November 15.
 
“The Dakota handbag represents Kate Spade New York’s commitment to delivering products that exude timelessness yet fit in with the eclectic lifestyle of today’s woman,” said the brand’s senior vice president and head of design of leather goods and accessories Jennifer Lyu in a press release. “Our customer is a constant source of inspiration for us.  She is a go-getter, who balances her appetite for new experiences with the regimen of life’s responsibilities.”

In addition to the Mumbai pop-up, Kate Spade New York will also launch its Dakota campaign in New Delhi with a similar event at the city’s DLF Emporio from November 8 to 14. The Dakota bag line features a number of rich hued handbags and launches the brand’s new sculptured logo hardware which is inspired by the architecture of New York City.
 
“Dakota’s secret power is that it reinforces our brand’s distinct point of view while injecting a level of newness that stands out,” said Lyu.  “We wanted to create an assortment that would feel iconically Kate sSade and appeal to a range of customers, both existing and new, who are looking to cultivate their personal style and narrate their own stories with our products.”