Value driven family fashion chain R&B opened its first store in Udupi to bolster its brick-and-mortar presence in Karnataka. Located in the beach city’s Mandavi Times Square Mall, the store retails both formal and casual wear for the whole family. 

“Big alert! R&B is here at Mandavi Times Square Mall, Udupi and we couldn’t be more excited,” Apparel Group India announced on Facebook. “This marks our first store in Udupi and our 15th store across India! Come explore their fabulous range of clothing for all ages and styles – whether you’re looking for a show-stopping outfit or a comfy ensemble, R&B has got you covered!”
 
Apparel Group India has opened a number of R&B stores in India this year and the brand has several other stores in the state of Karnataka, including in Bengaluru and Mangalore. Apparel Group India is the Indian arm ofUAE-based fashion and retail conglomerate Apparel Group and retails brands including Charles & Keith, Skechers, and Aldo in India.  

R&B stands for ‘Rare and Basics’ and the brand specialises in trend-driven western wear. R&B also retails footwear, inner wear, and gift items. 
 
R&B was launched by retail giant Apparel Group in 2012 in Oman. Today, the brand counts over 70 stores in India and the Middle East and also retails from its e-commerce store.