Men’s occasion wear brand Tasva has opened its first brick-and-mortar store in Jodhpur. The outlet is the brand’s second store to date in the state of Rajasthan and 62nd in India as a whole. 

“Happy to announce the launch of Tasva- Aditya Birla Group x Tarun Tahiliani store no 62 at Jodhpur, Rajasthan,” wrote Tasva’s regional business development manager for North and East India Tanveer Kaur on Linkedin. “Our first store in this beautiful city, I visited this location in the month of March and never thought it will turn out so beautiful.”
 
In October, Tasva launched its 60th India store in Patna, Bihar and 61st store in Faridabad, Haryana. Along with opening new stores, the brand is also working on boosting its visibility across India. The label took part in Lakmé Fashion Week x Fashion Design Council of India’s most recent edition and held a runway show in New Delhi to launch its latest collection.

Tasva launched in 2021 under Indivinity Clothing, a partnership between couturier Tarun Tahiliani and the Aditya Birla group. The label opens both company-owned and franchise outlets and is designed to offer classic traditional wear for the modern Indian man. The business opened its first ever brick-and-mortar store in Bengaluru and also retails online.