Footwear business Bata India has partnered with global brand development platform Authentic Brands Group for lifestyle brand Nine West. Bata India will manufacture, market, and distribute Nine West footwear and accessories across India and aims to establish it as a go-to lifestyle brand in the country. 

“We are elated to be partners with Authentic for Nine West, which we admire as a global fashion brand,” said Bata India’s managing director and CEO Gunjan Shah in a press release. “The partnership aligns with our ongoing effort to transform Bata India into a hub of style and innovation at the same time in line with Bata India’s commitment to manufacturing in India. By offering Nine West’s premium collection of women’s footwear and accessories, we are committed to bringing the best of global fashion to our customers.”
 
The move is designed to expand Bata India’s premium product portfolio and cater to the growing demand for branded lifestyle goods in India. US-based brand Nine West retails in 40 countries globally and Bata India plans to leverage its store network to grow the label in India.  

“We are delighted to partner with Bata India to launch Nine West in this important region,” said Authentic Brands Group’s president of lifestyle for EMEA and India Henry Stupp. “The partnership opens new avenues for fashion enthusiasts seeking the latest trends in footwear and accessories inspired by global fashion. With Bata India’s extensive network and ability to build iconic brands for the Indian audience, we aim to establish Nine West as a go-to lifestyle brand in this strategic market for footwear and accessories.”