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(09/11/23)
 Sabre has signed a multi-solution agreement with
Richmond International Travel & Tours, a rapidly growing
Taiwan-based travel agency.

Richmond has selected a suite of complementary
Sabre solutions that will help the company to enhance the booking
experience for customers, whilst also improving operations.

“We’re thrilled to join forces with Sabre as the
Taiwanese tourism industry continues to recover, and we push ahead
with our ambitious business growth plans,” said Mr. Chico K.S.
Chen, Chairman, Richmond Tours. “This agreement will enable us to
provide our customers with a seamless and personalized travel
booking experience, delivering exceptional travel services for our
travellers, while saving agent time with each transaction.”

From left: Simon Lee, GM – Sabre Taiwan; Chico K.S. Chen, Chairman, Richmond Tours; Charles Lee, Regional Director, Sabre Asia Pacific; and Richi Chen, CIO, Richmond Tours.

Sabre Red 360, Sabre’s flagship travel agency
workflow, will empower Richmond’s agents with a comprehensive
and intuitive platform, enabling them to efficiently create,
shop and service a full spectrum of bookable content.

Bargain Finder Max, Sabre’s advanced airfare
shopping solution, will enable agents to access competitive
airfares and offers to deliver optimal itinerary options to
customers within seconds.

Sabre TicketExpress automates the entire pricing and ticketing
process along with Automated Exchanges which automatically
searches and reprices ticket exchanges. Benefits include
improved operational efficiency, reduced operational costs,
employee training, and ticket transaction times.

The Taipei-based company will also use Sabre APIs to enable easy integration of
travel content from Sabre.

“We’re incredibly excited to embark on this new
strategic relationship with Richmond Tours,” said
Brett Thorstad,
Vice President, Sabre Travel Solutions, Agency Sales, Asia
Pacific. “Sabre is committed to delivering innovative solutions
that empower travel agencies to thrive in dynamic and competitive
markets. Richmond Tours’ decision to utilize our technology
extends our growing footprint in the Taiwanese marketplace while
underscoring the value and efficiency our solutions bring to the
travel industry.”

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