Women’s ethnic wear brand Soch has opened a new exclusive brand outlet in Mohali in the city’s CP.67 Mall. The new store adds to the brand’s brick-and-mortar presence in the state of Punjab and offers a wide selection of everyday and occasion wear. 

“Style meets elegance as Soch opens its doors at CP.67,” announced the mall on Facebook. “Embrace the latest fashion trends and make a statement with sophisticated ethnic wear from Soch.”
 
The store’s interior is coloured a cream hue and features natural wood accents to create a warm ambience. Segments for sarees, bottoms, and kurtas present an array of ready-to-wear options and digital display screens are designed to integrate technology into the shopping experience. The store launched with a promotion offer to gift a Rs 1,000 gift card to shoppers spending over Rs 5,000. 

The brand reported a 60% year-on-year increase in revenue during the 2023 financial year, FashionNetwork.com reported in September. Soch announced in a statement at the time that it aims to reach the Rs 1,000 crore revenue mark within the coming three to four years. 
 
Soch counts more than 150 stores spread across over 60 cities in India. The brand also retails through its direct to customer e-commerce store and has a presence on numerous multi-brand marketplaces, servicing over 30,000 pin codes.