Menswear and fabrics brand Linen Club has opened an exclusive brand outlet in Hyderabad to add to its brick-and-mortar presence in Telangana. The new store is located on the first floor of the city’s Lulu Mall and launched with a range of festive and everyday wear. 

“Experience elegance and style with Linen Club at Lulu Mall Hyderabad,” announced the mall on Facebook, sharing photos of the new outlet. “Elevate your fashion game with the finest linen clothing.”
 
Inside the store, shoppers can browse printed and plain short sleeve shirts then view occasion wear staples as they walk further in. Linen Club retails a range of smart casual ready-to-wear for men including blazers, shirts, and chinos. The brand’s fabric selection spans western wear suiting fabrics and more opulent textiles suitable for occasion wear, which shoppers can also browse in its stores.

The brand opened a new store in Kanpur in the city’s Z Square Mall in September this year to bolster its brick-and-mortar retail presence in Uttar Pradesh. The brand has a strong retail presence in the northern state with stores in cities including Noida, Lucknow, Varanasi, and Akbarpur among others. 
 
Linen Club is an Aditya Birla Group brand with over six decades of experience in textiles, according to Grasim Industries’ website. The brand also retails from its direct to customer e-commerce store.