Fragrance brand Isak has opened its first ever brick-and-mortar store in Lucknow. The exclusive brand outlet measures 600 square feet and is located in the northern city’s Gomtinagar district, opening in time for the festive season. 

“We are thrilled to welcome guests to our newly opened store in Lucknow, the first of many to come,” said Isak’s founder Vidushi Vijayvergiya, Indian Retailer Bureau reported. “Fragrance is a timeless and personal expression of love and affection, stirring memories of cherished moments. Isak’s legacy of 170 years in manufacturing and extracting essences using traditional techniques distinguishes our craftsmanship on the world stage.”
 
The store features a wall dedicated to the brand’s history with notable dates highlighted, shown in a video posted on Isak’s Facebook page. The store’s façade features the Isak logo against a vibrant blue background in its signature hue. 

Inside the store, antiques dotted about the space add to the focus on heritage and muted hues create a relaxing ambience. The outlet launched with a number of festive gift hampers to engage shoppers during the Diwali season. 
 
Isak describes itself as an artisanal fragrance brand and creates unisex scents with hand blending techniques. The brand’s collection includes three signature scents: ‘Rain Kissed Roses’, ‘Lavender Rain’, and ‘Forest Rain’, each designed to evoke the beauty of nature.