Premium accessories brand Da Milano plans to expand its international brick-and-mortar presence and enter the UK and Singapore market while planning to establish a presence in Europe in the coming five years. 

Da Milano plans to open multiple brick-and-mortar stores in both London, UK and Singapore to reach both non-resident Indian and local shoppers, Indian Retailer Bureau reported. Outside of India, the brand currently counts one store in Nepal and five stores in the UAE. 
 
“We would also like to be seen on the high streets of European countries five years from now,” said Da Milano Italia’s managing director Sahil Malik, Indian Retailer Bureau reported. 

Da Milano also plans to continue to open stores across India. The label recently inaugurated a new exclusive brand outlet in Pune in the city’s recently opened Phoenix Mall of the Millennium in Wakad, the mall announced on Facebook. Da Milano currently counts over 60 stores in both India and abroad which includes its 23 airport outlets. 
 
Along with expanding its retail presence, Da Milano also plans to continue to boost its technology. The brand can now monitor and optimise its in-store product displays with its Visual Merchandising App and is adding increased visual and digital merchandising to its in-store experience.