Women’s apparel brand W has opened an exclusive brand outlet in Mohali in the Punjab city’s CP.67 Mall. The new store retails W’s range of ethnic and occasion wear along with its footwear and accessories. 

“W for Woman, the exquisite Indian women’s wear brand, is now part of the CP.67 family,” announced the mall on Facebook. “Get ready to embrace timeless fashion with a contemporary twist.”
 
The store has a bright, white interior and launched with a large display for its ‘Celebrate Your Story’ seasonal campaign. Along with occasion appropriate ensembles, the store also houses a range of fusion style separates and a nail varnish bar.

The brand also recently launched a collaborative festive clothing line with designer Sahil Kochhar of Sahil Kochhar Modern India Couture, W announced on Facebook. The ‘Wishful X Sahil Kochhar’ collection features a range of embellished kurtas in deep jewel tones with feminine silhouettes and relaxed cuts. The brand also released a line of festive juttis in a range of sparkling neutral tones. 
 
W is run by TCNS Clothing Company, which also runs the brands Aurelia and Elleven, according to its website. The business launched its first W store in New Delhi in 2002 and has gone on to open W brands stores across the country, mainly in shopping malls.