Solitario, a lab grown diamond brand by Vivek Oberoi, Satish Daryanani and Ricky Vasandani has expanded its retail presence with the launch of its 10th store in India.

The store located in the Phoenix Mall of the Millennium, Wakad, Pune will offer high-quality lab-grown diamonds at a reasonable price point.

The launch marks a significant milestone for the luxury brand, which has rapidly expanded its footprint across India with stores in Pune, Mumbai, Goa, Chandigarh, Ludhiana, and Hyderabad.

Commenting on the expansion, Ricky Vasandani, CEO of Solitario in a statement said, “In the realm of lab-grown diamonds, we are witnessing a surge in popularity. The overwhelming response and sales surpassing expectations have been nothing short of phenomenal, resonating positively across the nation.”

Vivek Oberoi, co-founder of Solitario added, “Being a part of the Solitario store launch in Pune has been a truly enchanting experience. The craftsmanship and attention to detail that define Solitario jewellery are nothing short of extraordinary.”

Solitario has established a presence in Spain and the Bahamas and plans to expand its presence across India in the coming months. The brand will launch in Dubai next to further solidify its global presence.