US-based denim and casual wear brand American Eagle has opened a new exclusive brand outlet in Bengaluru. Located in the recently launched Phoenix Mall of Asia, the new store caters to men and women. 

“Experience the essence of laid-back style at the newly opened American Eagle store in Phoenix Mall of Asia,” announced the mall on Facebook. “Elevate your wardrobe with our latest collection of comfortable denim, tees, and accessories. Unleash your individuality and embrace the spirit of freedom. Visit us today and let your fashion journey take flight.”
 
The store has a dedicated segment for denim with a wide range of cuts and washed including bootleg and distressed. Other staple garments housed in the store include graphic t-shirts, plaid shirts, and polo shorts among others. The store’s interior is bright and decorated with images of youthful smiling faces wearing American Eagle’s latest designs to appeal to a Gen Z and millennial audience. 

American Eagle joins Indian and international brands including Guess, Fcuk, Louis Philippe, Spykar, Pepe Jeans London, United Colors of Benetton, Blackberrys, Flying Machine, and Lacoste among others in the mall. Phoenix Mall of Asia was recently inaugurated by Phoenix Mills in the North of Bengaluru.
 
The mall launched shopping event ‘Wedding Wow Season’ on November 20 to promote the latest collections by brands including W, Soch, Taneira, Biba, Aurelia, Jaypore, and Ethnix among others, the mall announced on Facebook. Phoenix Mall of Asia first opened its doors in Hebbal on October 20 and was built on a 13-acre land parcel.