The White Crow has opened as a multi-brand premium fashion and accessories store in Pune’s Kopa Mall as its first address in the city. The expansive outlet brings a range of Indian and international brands to the city. 

“Another feather in our hat! The White Crow at Kopa Mall, Pune has now launched – a one-stop shop to experience the pinnacle of luxury retail,” announced Reliance Brands Limited on Facebook. “A glitzy fashion show was also organised recently to celebrate this occasion. Some of RBL’s most coveted brands are now here. Be part of an incredible ever-growing retail experience!”
 
The store opened with a launch party featuring a runway show to display looks by brands available in the new store, Reliance Brands Limited announced on Linkedin. Labels which featured in the live showcase included Ak-Ok, Bally, Hugo Boss, Tumi, Paul Smith, Marc Jacobs, Paul & Shark, and Armani Exchange. 

The interior of the store has a white base with splashes of bright colours to create a modern, fresh ambience. Natural wood shelving and tables throughout the store and live plants bring in a natural element and tiled pillars highlight key pieces from different labels and collections. 
 
The White Crow has previously opened stores in Ahmedabad, Chandigarh, and Hyderabad. The retail concept caters to shoppers in large cities looking for aspirational fashion and lifestyle goods.