Black White Orange (BWO) has partnered with Playboy Enterprises International (Playboy), part of PLBY Group, a lifestyle brand to strategically develop and manage its merchandise licensing in India.

BWO will manage Playboy across a variety of categories including fashion, accessories, beauty, grooming, home, innerwear, and shopping experiences.

Commenting on the partnership, Allison Kopcha, chief business development officer and licensing of Playboy in a statement said, “It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market.”

Mitali Desai, co-founder of Black White Orange added, “Leveraging Playboy’s unique assets such as the iconic Rabbit Head logo and its vast heritage archive assets will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can.”

Playboy’s current portfolio of licensing partners in India includes Jay Jay and Kwality Restaurants, Bluorng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner.