Home décor and textile products brand Nestasia has launched its first brick-and-mortar store in Bengaluru as it embraces an omni-channel expansion strategy. The 680 square foot store is located in the metro’s Bellandur district and is the brand’s second offline store to date. 

“At Nestasia we aspire to make home special,” said the brand’s co-founder Aditi Murarka in a press release. “Our goal is to bring to life trending and topical designs that create a vibe. We understand that beautiful products at home should also serve a purpose, and we’ve struck a balance between form and functionality. With the omni-channel approach, we now open our doors in Bangalore, a celebration of home decor, tableware, and everything home to upgrade and ‘Make Home Special’. We believe in the power of design to inspire and connect with our shoppers, and this store marks another step towards that vision.”

Nestasia’s current stores are between 600 and 1,000 square feet in size but the brand is keen to explore opening larger format stores in the future. The brand has targeted increasing its brick-and-mortar store revenue to 20% of its total sales by the end of 2024. 

“The early trends from the offline foray have been very positive,” said Murarka. “Nestasia has seen over 80% conversion rate from walk-in customers, and the average order value offline is 30% higher than the similar metric seen in online orders. The offline stores sport a modern, contemporary and minimal design which enables the products to be the standout feature.”
 
Nestasia concluded the 2022 financial year with a revenue total of Rs 21.8 crore. The business is confident that it can become EBITDA (earnings before interest, tax, depreciation, and amortisation) positive in its 2024 financial year.