Mcaffeine has expanded its product portfolio with launch of its new winter skin care range with a campaign titled ‘Irresistibly Smooth’.

The newly launched range includes a wide range of choco body lotions which the brand claims is infused with chocolatey aroma and SPF 15 for sun protection.

Commenting on the launch, Tarun Sharma, CEO co-founder of Mcaffeine in a statement said, “Mcaffeine’s choco body lotions are a testament to our dedication to revolutionising the winter skincare and self-care experience. We used chocolate, which is long associated with indulgence and harnessed its goodness to redefine how our consumers perceive and indulge in winter skincare.”

“And the ‘Irresistibly Smooth’ campaign perfectly aligns with this commitment of ours. It not only invites everyone to revel in the magic of chocolate aroma but also highlights the practicality of our range of lotions during winter, ensuring that the skin remains irresistibly smooth even in the coldest months,” he added.

The new range will be available for purchase on the official website, all major e-commerce platforms, and various retail outlets across the country.