Multi-brand retailer Boddess Beauty has forayed into bath and body care and launched new private label brand ‘The Honest Tree’. The label has debuted in Boddess’ brick-and-mortar stores and on its e-commerce store with a range of ethically sourced and eco-friendly products.

“With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual,” said The Honest Tree’s founder Mansi Sharma in a press release. “We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian’s shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavor seeks to bring about not just physical revitalization but a profound sense of peace- from skin to mind.”
 
The Honest Tree’s products are all free from sulphates and parabens and come in six scents including coffee, satsuma, and rose. The line is designed to address modern-day challenges through aromatherapy and cater to the needs of Indian skin. 

“We are thrilled to announce our foray into bath and body care,” said Boddess and House of Beauty’s founder and CEO Ritika Sharma. “Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life.”