Watch brand Casio has launched its second G-Shock store to date in Bengaluru and 60th store in India to date. The store is located on the ground floor of the metro’s recently opened Phoenix Mall of Asia.

“We are thrilled to introduce our second G-Shock store in Bengaluru, a city renowned for its vibrant energy and diverse culture,” said Casio India’s managing director Hideki Imai, Indian Retailer Bureau reported. “With this store opening, Casio has reached the 60th store mark across India and plans to continue expanding its retail presence.”
 
The store retails G-Shock’s men’s and women’s timepiece ranges including trend-driven and adventure style designs. G-Shock caters to mainly Gen Z and millennial shoppers and has a modern, functional aesthetic. 

“G-Shock is renowned for its toughness and durability, and this new store provides the perfect immersive experience,” said Imai. “With a diverse range catering to various tastes, we are confident that this store will be able to captivate the interest of watch lovers, streetwear enthusiasts, and G-Shock loyalists in Bengaluru.”
 
G-Shock opened its first brick-and-mortar store in Mumbai in September this year, FashionNetwork.com reported. The brand retails in India through its offline stores, Casio’s direct to customer e-commerce store for the country, and on multi-brand online platforms.