Leather goods and accessories brand Gioia has opened its third brick-and-mortar store to date in India in Bengaluru’s Phoenix Mall of Asia to retail its premium men’s and women’s bags for the office, leisure time, and occasion wear. 

The new store has a bright, white interior and its walls are lined with colourful Gioia handbags, Phoenix Mall of Asia announced on Facebook. To celebrate the store opening, Gioia also launched a limited-edition ‘Bella’ collection which is exclusively available at the new outlet and is designed to showcase the label’s craftsmanship. 
 
“Every aspect of our stores truly reflects our uncompromising commitment to smart luxury,” said Gioia’s CEO and director Diksha Bhatia, Indian Retailer Bureau reported. Opening an exclusive brand outlet in Bengaluru will enable the city’s shoppers to try out Gioia’ bags in person as before they were only available in the metro online. 

Gioia launched in 2020 and is backed by one of the largest leather goods export houses in India, D2 International Private Limited. The brand retails its products through its direct to customer e-commerce store and on a number of multi-brand online platforms. Gioia opened an exclusive brand outlet in Mumbai in May this year following on from its maiden store launch in Kolkata in 2022, FashionNetwork.com reported.