Chemical-free beauty, personal care, and groceries retailer The Organic World has opened a new, 1,500 square foot store in Bengaluru’s ITPL. As the brand’s largest store to date, the outlet is designed to promote chemical-free living to a greater number of shoppers. 

“We are thrilled to extend The Organic World’s commitment to healthier choices to the vibrant community in ITPL, strategically situated near IT hubs and surrounded by sustainability-conscious neighbourhoods such as Bellandur, Whitefield, and Marathahalli,” said The Organic World’s parent company Nimida Group’s founder and director Gaurav Manchanda, Indian Retailer Bureau reported. “Our 17th store is not just about expansion but also about empowering individuals to embrace a chemical-free lifestyle by making informed and better choices in their daily and monthly consumption.”
 
The Organic World retails products including natural cosmetics, hair and body care items, food, home products, and lifestyle goods among others, according to its website. The brand aims to make chemical-free living accessible to all Indians through affordable pricing and has a ‘not in our aisle’ list of 25 harmful chemicals which it had banned from its product selection.

The Organic World plans to continue to expand its brick-and-mortar presence across South India and Karnataka and will invest in company owned stores. The business is also exploring franchise store openings which enable businesses to reach more customers without the upfront financial investment.